Interior Design
CLUBHOUSE
“Where Style Meets Innovation, and Runway Meets Technology.”
AI Interior Architecture Project for Hospitality and Social Spaces
Clubhouse is an AI-driven interior architecture project by Vojtek Morsztyn Studio, exploring how artificial intelligence can shape hospitality spaces that feel intimate, immersive, and emotionally grounded.
Conceived as a secluded retreat set within the countryside, the project reimagines the traditional clubhouse as a contemporary sanctuary, a place for slow rituals, shared moments, and quiet luxury.
Rather than prioritizing spectacle, Clubhouse focuses on atmosphere. Light, material, and spatial rhythm are carefully orchestrated to create a space that feels warm, enveloping, and timeless.
Concept & Spatial Narrative
The concept behind Clubhouse is rooted in contrast: fire and shadow, softness and structure, stillness and social energy. The interior unfolds as a sequence of interconnected zones, each designed to support different modes of gathering, from conversation to reflection and shared experience.
Using AI-assisted design workflows, the studio explored spatial proportions, seating arrangements, and circulation patterns to understand how people naturally move and gather within hospitality environments. This approach allowed the design to evolve organically, balancing openness with intimacy.
Circular compositions — from furniture layouts to architectural details — reinforce a sense of cohesion and equality, encouraging connection without hierarchy.
Material selection plays a central role in defining the emotional tone of the space. Rich wood textures, brushed metals, and deep-toned upholstery are layered to create depth and warmth, while velvet surfaces soften acoustics and enhance tactile comfort.
Lighting is deliberately subdued and diffused. Firelight, indirect illumination, and reflective metallic elements work together to create a moody yet inviting ambiance. The fireplace and central fire pit act as both functional and symbolic anchors, drawing people inward and reinforcing the ritualistic nature of the space.
Every surface was chosen not only for visual impact, but for how it responds to light, touch, and proximity.
Atmosphere, Light & Materiality
Hospitality Design & Human Experience
At its heart, Clubhouse is designed for human presence. Seating clusters are arranged to promote conversation without formality, while spatial transitions create moments of pause and discovery.
Large openings connect the interior to the surrounding landscape, allowing nature to remain a quiet but constant presence. The result is a hospitality environment that feels both sheltered and expansive. The project speaks to a growing desire for spaces that prioritise emotional well-being, sensory richness, and meaningful interaction over overstimulation.
Concept & Spatial Narrative
The concept behind Clubhouse is rooted in contrast: fire and shadow, softness and structure, stillness and social energy. The interior unfolds as a sequence of interconnected zones, each designed to support different modes of gathering, from conversation to reflection and shared experience.
Using AI-assisted design workflows, the studio explored spatial proportions, seating arrangements, and circulation patterns to understand how people naturally move and gather within hospitality environments. This approach allowed the design to evolve organically, balancing openness with intimacy.
Circular compositions — from furniture layouts to architectural details — reinforce a sense of cohesion and equality, encouraging connection without hierarchy.
Let’s Create Your Next Project Together
Fill in the form to send us any inquiries, discuss new projects, collaboration and explore new opportunities to work together. Sign up to receive occasional news from our team with the latest updates about current and upcoming developments.
Based in London