Inside Vojtek Morsztyn Studio’s Collaboration with Adobe: Advancing Product and Interior Design with Firefly Boards
In today’s fast-moving creative industry, overcoming the “blank page” is one of the biggest challenges every designer faces. Whether you’re developing an interior space, a product, or a mobility solution, the pressure to deliver high-quality results quickly is higher than ever.
That’s exactly why I was excited to collaborate with Adobe on their new AI-powered tool, Project Firefly—an app designed to transform the way creatives ideate, develop, and visualize early-stage concepts.
Turning Ideation Into Action
At my studio, I’ve always been fascinated by tools that help unlock new levels of creativity. But from the first moment I tried Adobe Firefly Boards I knew it was something different. What began as an experiment quickly turned into a key part of my workflow.
With Project Concept, I can generate a wide range of design directions in minutes—something that used to take hours or even days. The tool allows me to explore different forms, materials, and color combinations with incredible speed. And instead of getting stuck in the search for references, I can generate original visuals that truly align with my design vision.
Real Projects, Real Results
One of the most exciting moments in this collaboration was when I took a concept generated using Project Concept all the way to a physical prototype—showing how AI doesn’t just stay on the screen, but actually helps bridge the gap between digital ideation and real-world creation.
The Infinite Board feature became a game-changer for my studio. It’s an expanding visual workspace where I can collect moodboards, sketch ideas, and refine directions—all in one place. It’s especially powerful when collaborating remotely, helping my team and I keep projects structured, organized, and visually aligned.
Remixing to Unlock New Ideas
Another standout feature is the Remixing Tool, which takes any set of references and creates unexpected new variations. These fresh combinations often lead to ideas I might not have considered otherwise, pushing creative boundaries beyond the limits of traditional methods.
Thanks to its Photoshop integration, the transition from early ideation to final refinements feels completely seamless. I can quickly move from generated concepts to polished designs, maintaining flow without breaking the creative momentum.
Why This Matters for the Future of Design
What excites me most about Firefly Boards is its potential to accelerate and elevate the creative process—not just for me, but for designers across industries. It frees up valuable time to focus on storytelling, detail development, and client engagement, rather than getting bogged down in the early stages.
I truly believe AI is not here to replace human creativity, but to amplify it. Firefly Boards helps unlock new possibilities, making the process more fluid, collaborative, and exciting than ever before.
I’m grateful to Adobe for inviting me to explore and present my workflow at their London headquarters. It was inspiring to see what other designers are creating with this powerful tool—and I can’t wait to see what’s next.
If you’re curious about transforming your creative process, I encourage you to try Adobe Firefly for yourself and experience the future of ideation firsthand.